An assertion that must be proved is known as a(n):
a. example
b. claim.
c. objective.
d. narrative.
b
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Evans Corp launched a new food product that contained minimal fat content. The company gave a detailed advertisement of the product through brochures, newspapers, television, and other media such as the Internet
Which type of promotional activity is shown here? a) Commercial speech b) Corporate speech c) Employee speech d) Public relations speech
Katie wants to analyze her audience for an upcoming presentation to the local Sierra Club, so she plans to have members fill out an audience questionnaire. What is she doing to learn about her audience?
a. observing b. collecting data systematically c. interviewing audience members d. using inference and empathy
Because of globalization, intercultural tensions are likely to decrease over time. Conceptual
Indicate whether the statement is true or false.
In the textbook, an example of the use, then disappearance of Ayds, an edible weight-loss product, based on its name is an example of which of the five attributes of words?
a. The Power to Create and Label Experience. b. The Power to Affect Thoughts and Actions. c. The Power to Shape and Reflect Culture. d. The Power to Make and Break Relationships.