With a push strategy, much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution.
Answer the following statement true (T) or false (F)
True
A push strategy means that much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution. Think of this approach as an investment by the manufacturer in intermediaries so that they will have a maximal incentive to stock, promote, sell, and ship the firm's products. Push strategies usually are supported by heavy allowance payments to intermediaries for helping accomplish the manufacturer's goals.
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At Comfort Homes, a manufacturer of furniture and home accessories, the global operating units report directly to the chief executive instead of a head of an international division
The company recruits management from many countries and buys components and supplies where they cost the least. Comfort Homes is most accurately classified as a(n) ________. A) direct exporter B) geographical organization C) international subsidiary D) global organization E) world product group
From a psychological perspective, explain the two processes that define a group.
What will be an ideal response?
The National Conference of Commissioners on Uniform State Laws:
a. was created by President Bill Clinton to study and report on the Uniform Commercial Code. b. is another name for the American Law Institute. c. has drafted only five uniform laws: the UCC, the Uniform Partnership Act, the Uniform Limited Partnership Act, the Uniform Probate Code, and the Model Business Corporation Act. d. has drafted over 250 uniform laws.
Mass-merchandisers emphasize "hard goods," while discount houses emphasize "soft goods."
Answer the following statement true (T) or false (F)