One use of short-range forecasts is to determine:
A) planning for new products.
B) capital expenditures.
C) research and development plans.
D) facility location.
E) job assignments.
E
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What is symbolic convergence? Explain the two elements that lead to symbolic convergence.
What will be an ideal response?
Which of the following statements is true of the influence of customer characteristics on a company's channel strategy?
A) The need for multiple channel intermediaries decreases as the number of customers increases. B) The need for multiple channel intermediaries is high during the early stages of market development. C) The need for multiple channel intermediaries increases toward the last stages of market development. D) The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.
If you have a general idea of the meaning you want to convey, a thesaurus will give you a choice of specific words to express it
Indicate whether the statement is true or false
The three roles of marketing research are persuasive, reminder, and informative.
Answer the following statement true (T) or false (F)