Insisting the contracts be denominated in the U.S. dollar can help avoid ________
A) Exchange rate risk
B) Arbitrage
C) Political risk
D) PPP
A
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Which of the following is likely to happen to short-term and long-term interest rates during expansions?
A. Both the short-term and the long-term interest rates rise during expansions. B. The short-term interest rates fall during expansions but the long-term interest rates rise during expansions. C. Both the short-term and the long-term interest rates fall during expansions. D. The short-term interest rates rise during expansions but the long-term interest rates fall during expansions.
Marko and Busola attended a lecture on changing weather patterns in the United States. The lecture confirmed Marko’s growing belief that global warming is increasing at a rapid rate and we need to do something right now! Busola, however, got the message that global warming isn’t as bad as we originally predicted. Marko and Busola are most likely engaged in ______.
a. selective attention b. selective perception c. selective exposure d. selective memory
Caterpillar needed to know what truck fleets should test their two new engines; how they could get a marketing strategy that could be measured; and how to adjust for the coming downturn in sales
To answer these questions, they gave their salesforce laptops and paid them to enter customer information related to each sale they made. Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions. Caterpillar utilized ________. A) secondary marketing B) external marketing C) database marketing D) internal marketing
Which of the following statements is true of the new product development process?
A) The purpose of the idea screening stage is to create a large number of ideas. B) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage. C) A product concept is the way consumers perceive an actual or potential product. D) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings. E) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.