Attitudes motivate action
Indicate whether the statement is true or false.
TRUE.
Communication & Mass Media
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Which of the following no longer applies in today’s media environment?
A. the idea of a mass medium B. the importance of accuracy C. the need for immediacy in reporting D. a dependence on official sources
Communication & Mass Media
What is the first step in the public relations campaign process?
a. developing a strategy b. conducting research c. determining objectives d. communicating an idea
Communication & Mass Media
In radio, the ____ demographic is considered ideal
a. 18–35 b. 18–49 c. 35–59 d. 60–79 e. none of above
Communication & Mass Media
Advertising researchers define circulation as the number of copies sent to subscribers and on the newsstand but not the number of people that read online
Indicate whether the statement is true or false
Communication & Mass Media