To create a relationship between two tables, the attributes that define the primary key in one table must appear as attributes in another table, where they are referred to as a foreign key
Indicate whether the statement is true or false.
T
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What is a technique that is NOT a variation of person-administered survey?
A) in-home interview B) mall intercept interview C) drop-off survey D) telephone interview E) in-office interview
Answer the following statements true (T) or false (F)
1. A modeling decision might be appropriate at a hotel in a high crime area to ensure that side doors automatically lock at a specific time. 2. Casinos use loyalty program cards to target in on high profit gamblers and entices them to return by offering them complimentary food, rooms, or tickets. 3. Managers often spend too much time over-emphasizing the qualitative data and not enough time on the quantitative data. 4. Regardless of whether or not the data is good or bad, all information is important to use in making managerial decisions.
How would you respond to the following statement: "Marketing and selling are synonyms"?
What will be an ideal response?
A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. What is the ROMI factor?
A) 4 B) 5 C) 50% D) $360,000 E) $450,000