A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. What is the ROMI factor?

A) 4
B) 5
C) 50%
D) $360,000
E) $450,000


B

Business

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Psychographic data typically are

A) easier to quantify than demographics, but of limited importance. B) computer algorithms that can tell whether consumers lie on market surveys. C) collected regularly by the U.S. Census bureau. D) more complex than demographics and open to more interpretation. E) the basis of demographic data.

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Choose the correct word or words in parentheses. She looks (like, as) her mother

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The time estimate that represents the time to complete the activity if everything goes wrong is the?

a. Optimistic completion time b. Most likely completion time c. Pessimistic completion time d. Least likely completion time

Business

All mergers and acquisitions are mutually desired by both companies

Indicate whether the statement is true or false

Business