Which is considered an essential ability for a public relations practitioner?
A) writing
B) networking
C) marketing experience
D) design
E) accounting
Answer: A
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What number of earned media impressions are attributed to the “Wake Up and Smell the Bacon” campaign?
a. over 10 million b. over 50 million c. over 200 million d. over 500 million
Speech writing goes more smoothly if the speaker writes an effective introduction before writing the
body of the speech. Indicate whether the statement is true or false
Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?
a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission
In her speech describing a night's stay in a temporary homeless shelter, Margie's primary organizational structure was spatial. It is okay for Margie to use some elements of other organizational patterns as she proceeds with her description
Indicate whether the statement is true or false.