Once we have a forecasting model, the specific units of measurement used in the model are
A) the same for every area of the business.
B) expressed in units of production to determine future requirements for plant and
equipment.
C) expressed in job descriptions for human resource planners.
D) expressed in units of production for long-range plans.
E) All of the above are correct.
B
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The customary level of confidence among marketing researchers has a z of 1.96
Indicate whether the statement is true or false
A disadvantage of newspaper advertising is that it has _____
a. low geographic selectivity and flexibility b. limited color capabilities c. low individual market coverage d. high lead time
A data mart is larger than a data warehouse.
Answer the following statement true (T) or false (F)
Refuse Reuse & Disposal Center operates a recycling plant. Stan and other Refuse Reuse neighbors file a suit, alleging injuries from the plant. To succeed, they must show that the defendant failed to use reasonable care if the suit is based on
a. a negligence theory. b. a nuisance theory. c. any theory. d. a strict liability theory.