A budget that plans the types and amounts of operating expenses expected that are not included in the selling expenses or manufacturing budget is a:
A. Sales budget.
B. Selling expense budget.
C. Overhead budget.
D. General and administrative expense budget.
E. Cash payments budget.
Answer: D
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What issue highlighted in your text is an ever-present concern for customers regarding CRM systems?
A. the potential for customers to be inundated with company mail B. the fear that the company will use customer data in its advertising campaigns C. the worry that customer data is not secure D. the attempt by companies to sell customers additional products E. the attempt by companies to use customer data to generate product specific promotions
The Lagrange multiplier reflects a change in the objective function from a unit change in the right-hand-side value of a constraint
Indicate whether this statement is true or false.
If the promotion objective of a firm is to develop a desired positioning, which of the following types of publicity would work best?
A. direct-to-consumer press releases B. pass-alongs C. customer reviews D. branded services E. case studies
If Monty buys a new television for $800 this month and sends in a credit card payment of $1,200 when he gets his statement, how much interest will he pay on the television for the month?
Monty currently has a Visa card from his bank with the following terms: 18% on purchases, 24% on cash advances with a 4% cash advance fee on the amount, and a default or penalty rate of 36%. His current statement shows a balance of $6,000. So far he has only taken one cash advance, withdrawing $1,000 from a casino in Las Vegas a year ago, which he has already paid off. Lately he has been having a hard time paying more than the minimum payment of 4% of his balance. The only assets he owns are a seven-year-old car and a $2,500 certificate of deposit that has a 5% APR. A) 18% B) 1.5% C) None, since he paid for the television in full during the grace period. D) None of the above answers is correct.