Reflected appraisal and direct definitions are important in shaping our self-concept in childhood, but do not affect us in adulthood
Indicate whether the statement is true or false
False
Communication & Mass Media
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Which of the following is a psychographic analysis by values, lifestyle and life stage?
A) VIRIS B) PALZ C) PRISM D) VALS
Communication & Mass Media
According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?
A. It was a relatively neglected market previously. B. Gay-targeted ads are easier to produce. C. It is perceived as relatively upscale. D. all of these
Communication & Mass Media
Sponsored magazines are published exclusively by profit making organizations
a. True b. False
Communication & Mass Media
The fastest growing group of Internet users is older people (70+)
Answer:
Communication & Mass Media