Cable penetration measures

a. the total number of homes passed by cable systems.
b. the number of disconnects (cancelled subscriptions).
c. the percentage of TV households that subscribe to basic cable service.
d. a cable network's share compared to local broadcast stations.


c

Communication & Mass Media

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A group of people who are not a fan of the brand and voice their negative options are called ______.

A. trolls/haters B. advocates C. ambassadors D. lurkers

Communication & Mass Media

When should a speaker use a direct question?

What will be an ideal response?

Communication & Mass Media

Alura has designed a training website on how to diffuse customer anger in a customer service environment by providing examples of what to expect if a specific communication behavior is used. This is an example of organizing training content by

a. topic. b. process. c. procedure. d. both a and b e. both a and c

Communication & Mass Media

To increase your mindfulness, the text suggests that you __________, such as trying to see your prospective romantic partner in a variety of roles—child, parent, employee, neighbor, friend, financial contributor, and so on

A) be open to new information and points of view B) create and recreate categories C) beware of relying too much on first impressions D) think before you act

Communication & Mass Media