To be effective, what three qualities does a selling proposition in an advertising campaign need to have?
What will be an ideal response?
The selling proposition needs to be unique, meaningful, and sustainable.
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What are the four criteria used for evaluating retail market segments?
What will be an ideal response?
________ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location.
A. Breaking bulk B. Holding inventory C. Exclusive dealing D. Providing services E. Providing assortments
A truly sustainable marketing strategy should actually reduce prices in the long-term because it encourages more efficiency and less waste
Indicate whether the statement is true or false
Which of the following situations would cause the margin of safety to be negative
a. The fixed cost are less than the contribution margin. b. Operating leverage is less than 100. c. Sales volume is less than the break-even point. d. The variable costs exceed the fixed costs.