Choose the research term that describes the cause of change in the other variable.
A. Dependent variable
B. Independent variable
Answer: B
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Which of the following best describes Mathew Brady’s greatest contribution to photojournalism?
A. the great photos that he took B. the invention of color photography C. the idea that photos could be transmitted via satellite D. the idea that photos could be documents that preserve history
Which of the following was the first major movie with multiple scenes and a plot?
A. The Jazz Singer B. Gone with the Wind C. The Great Train Robbery D. E.T.
In the PESO model, which one of these allows the PR practitioner to control distribution?
a. paid media b. earned media c. shared media d. owned media
Sam does not pay attention to the news, therefore Sam is unlikely to be affected by media content. This is an example of ______.
A. selective consumption B. selecting remembering C. selective understanding D. selective exposure