In many emerging markets global brands are perceived as better than local brands.


a. True
b. False


a. True

Business

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Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?

A) mail questionnaires B) focus group interviews C) Internet search engines D) personal interviews E) commercial online databases

Business

Which of the following is NOT an OD strategy or technique used to help facilitate organizational change?

A) T-groups B) Process consultation C) Brainstorming D) Survey feedback

Business

The Raw Materials Inventory account is debited when direct materials are issued for production

Indicate whether the statement is true or false

Business

If the liabilities of a company increased $76,000 during a period of time and equity in the company decreased $20,000 during the same period, what was the effect on the assets?

A. Assets would have decreased $56,000. B. Assets would have increased $56,000. C. Assets would have decreased $96,000. D. Assets would have increased $96,000. E. None of the above.

Business