Missionary salespeople are both order-takers and order-getters.
Answer the following statement true (T) or false (F)
False
Unlike other types of sellers, missionary salespeople do not actually get or take orders from customers.
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The marketing mix refers to
A. the multiple sales and advertising strategies that can be used to promote a product. B. the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. C. the marketing manager's controllable factors that can be used to solve marketing problems. D. the controllable forces - social, economic, technological, competitive, and regulatory - to which a marketing manager must constantly adapt. E. a set of complementary products that when sold together generate more sales than when sold separately.
Telemarketers, retail sales clerks, and new field salespeople often use the need-satisfaction approach during the initial sales presentation
Indicate whether the statement is true or false
Which of the following is the suggested four-step sequence for an inductive outline?
a. Mention the product, service, or idea; get the reader's attention; present solid evidence of quality; and encourage action. b. Mention the product, service, or idea; get the reader's attention; ask for specific action; and present documentable evidence of claims. c. Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action. d. State your reason for writing; mention your product or service, present convincing evidence regarding the claims made; and encourage action.
Define strategic marketing. Differentiate it from marketing management
What will be an ideal response?