According to behavior modification, the key to behavior modification lies in the identification of:
a. target behaviour
b. detrimental factors
c. the X factor
d. reinforcements
a. target behaviour
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All of the following are characteristics of psychological analysis EXCEPT
a. values. b. gender. c. beliefs. d. attitude.
Name three specific laws and regulations that shaped cable TV. What was their impact?
What will be an ideal response?
Major advertisements address audiences as ______.
A. citizens B. consumers C. workers D. neighbors
Why is communication an art rather than a science?
a. Because effective communication involves understanding the unique nature of different audiences and selecting strategies to adapt to that uniqueness. b. Because effective communication means having a large repertoire of communication behaviors. c. Because effective communication involves learning appropriate recipes for success and applying them when circumstances warrant. d. Because effective communication means finding out what the audience wants and giving them what they wan