This is the percentage of people who are actually listening

A. rating B. share C. average quarter-hour persons D. cume E. reach


B. share

Communication & Mass Media

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Communication is considered interactive and transactive because ______.

a. it occurs between people b. it is multidimensional c. it is intrapersonal d. it is flexible and adaptive

Communication & Mass Media

If you are called upon to accept an award, do all of the following except:

A) Recap your accomplishments B) Be honest C) Call attention to the award D) Be generous in your praise

Communication & Mass Media

Some partners may pause during deterioration and try to seek repair, while others may progress without stopping to dissolution

Indicate whether the statement is true or false.

Communication & Mass Media

As your textbook explains, whenever you give a persuasive speech on a question of value, you need to

A. conclude your speech by urging the audience to take immediate action. B. justify your value judgment against a set of standards or criteria. C. organize the speech according to Monroe's motivated sequence. D. deal with all three basic issues of need, plan, and practicality. E. concentrate on convincing listeners who already share your view.

Communication & Mass Media