A ________ is defined as the passing of title of goods from a seller to a buyer for a price.
A. lease
B. sale
C. loan
D. gift
Answer: B
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Malik’s fraternity executive board hasn’t been very productive lately. When they meet in the windowless and damp basement of their fraternity, they find their meetings are short and don’t result in much brainstorming. What element with regard to group meeting environment is hampering them?
a. aesthetics b. convenience c. comfort d. time
Sales ____________ provides selling aids for the marketing function.
Fill in the blank(s) with the appropriate word(s).
Firms use segmentation, targeting, and promotion to choose the consumer groups they wish to pursue with its marketing efforts.
Answer the following statement true (T) or false (F)
Demand for a particular type of battery fluctuates from one week to the next. A study of the last six weeks provides the following demands (in dozens): 4, 5, 3, 2, 8, 10 (last week)
(a) Forecast demand for the next week using a two-week moving average. (b) Forecast demand for the next week using a three-week moving average.