Which one of the following statements is true?
a. External events (transactions) involve interactions between an entity and a party outside the entity.
b. Every event or transaction which affects an entity is identified from a source document.
c. All economic events can be reliably measured.
d. The movement of raw material into production is an external event.
a
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Before attempting to change someone's attitudes, beliefs or actions, what must be understood?
A) Demographics B) Psychographics C) Motivation D) Desires E) Culture
Which of the following is most important in defining the brand architecture that a company uses to guide brand development?
A) line extension strategy B) brand strategy C) brand positioning D) brand protection E) brand knowledge
Salespeople have an advantage over workers in other positions when being considered for promotion to positions of greater responsibilities because salespeople:
A) have limited opportunities for advancement in the sales department B) are compensated primarily through psychic income C) have worked for many companies in their careers D) have numerous opportunities to advance to middle-management ranks E) have high visibility within companies already relative to other positions
Quality management systems and standards ______.
a. are standards made global through the International Organization for Standards b. have the same technology or infrastructure requirements in different countries c. can be readily applied, without modification, across different countries d. can be challenging to transplant from one country to another because different cultures place different emphasis on quality