Describe the opportunities that have evolved in marketing due to the use of digital media.
What will be an ideal response?
Digital media are electronic media that function using digital codes-when we refer to digital media, we are referring to media available via computers, mobile devices, and other digital devices that have been released in recent years. Marketers can use a number of digital media sites, including YouTube, Facebook, Pinterest, and Flickr, to promote products and create company awareness. The phenomenal growth of the Internet has provided unprecedented opportunities for marketers to forge interactive relationships with consumers. Digital media have made it possible to target markets more precisely and reach markets that were previously inaccessible. One of the most important benefits of e-marketing is the ability of marketers and customers to share information. Today's marketers can use the Internet to form relationships with a variety of stakeholders, including customers, employees, and suppliers.
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If the risk-free rate is 6 percent, the return on an average stock is 10 percent, and the beta of this project is 1.50, then the expected return from the project is _____.?
A. ?12% B. ?24% C. ?4% D. ?19% E. ?23%
If Coca-Cola sets its twelve-pack price to match the price charged by PepsiCo, Coca-Cola is using which of the following pricing methods?
A. Demand-based B. Cost-based C. Reference pricing D. Competition-based E. Price leader
Dian and Elton buy a duplex in Fargo, North Dakota. On the death of either owner, that owner's interest in the duplex passes to his or her heirs. This is
a. a joint tenancy. b. a life estate. c. a tenancy in common. d. ownership in fee simple absolute.
Qualitative forecasting techniques should be applied in situations where time series data exists, but where conditions are expected to change
Indicate whether the statement is true or false