If a business plan/venture is turned down the first time, the entrepreneur should
a. feel defeated.
b. revise, rework, and improve the plan.
c. take it personally.
d. change careers.
ANSWER: b
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Psychographic segmentation involves grouping people in terms of their:
A) combined household income. B) age and income. C) attitudes, values, and lifestyle. D) psychological well being. E) gender.
Citizen Eco-Drive AdWhen Citizen (see the ad above) uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is a(n) ________ who can influence the purchase decision of its target market.
A. product champion B. rainmaker C. BzzAgent D. innovator E. opinion leader
Which of the following does not represent one of the three stages of Kurt Lewin’s model of change?
a. Unfreezing b. Moving c. Refreezing d. Confusion
You are writing a report in which you will recommend that your department adopt a flexible work schedule for employees. You know that your manager will be most interested in the conclusions and recommendations sections of your report. First, explain the difference between a conclusion and a recommendation. Then write one conclusion and one recommendation that you could include in your report