What were the major obstacles or limitations advertisers faced when attempting to use radio?
What will be an ideal response?
ANSWER:
Radio had two important limitations: it could not show pictures of the products and did not lend itself to detailed product descriptions. That created an opportunity for the growth of magazine advertising between the two world wars
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Stephanie Schwab established four copywriting elements that represent social media brand voice. Which one of these is NOT included in those elements?
a. psychographics b. purpose c. language d. personal
For short speeches, the introduction should be long so that all the main points are covered in the introduction itself
Indicate whether the statement is true or false
What does WIIFM stand for? What does it mean?
What will be an ideal response?
A speaker can use Maslow's hierarchy of needs to
A) identify and emphasize audience needs that are relevant to their topic and make connections between the two for the audience. B) manipulate an audience to through fear appeals if they have security needs. C) determine what tone and pitch to use during a speech. D) find supporting materials for the speech.