An option requires that you purchase the asset in question unless you sell the option first
Indicate whether the statement is true or false
FALSE
Explanation: This description matches a futures contract, not an option. An option gives you the right to buy (or sell) a security at a specific price on or before a certain date, but there is no actual obligation to do so.
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The group of people in an organization who participate in the procurement process is referred to as the ________
A) buyer institution B) buyclass C) buying center D) purchasing hierarchy E) purchasing office
When the similarity in needs and wants exists only within one country, a ________ segmentation strategy will be used.
Fill in the blank(s) with the appropriate word(s).
In contrast to tools such as advertising and sales promotion, personal selling is often a much more effective tool
A. in complex purchase situations. B. in impulse buying situations. C. for buyers that have thoroughly researched the product. D. for routine purchase situations. E. for buyers engaging in repeat purchases.
Which of the following is a public relations strategy that involves getting a product, service, or company name to appear in a movie or television show?
A. press release B. product placement C. product publicity D. consumer education E. integrated marketing communications