Explain how and why marketers use search engine optimization (SEO)
What will be an ideal response?
Any online search results in multiple hits, and marketers want their Web sites to be among the handful that consumers actually examine. Through search engine optimization, marketers identify the key words consumers are using in their searches and then edit their site's content to contain those key words so the site will come up high in online search results.
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The assumption that as climate change continues to impact the world, the vulnerability of suppliers and the raw materials needed for manufacturing will decrease is called _____________.
a. regulatory risk b. supply chain risk c. physical d. litigation risk
Briefly describe the four types of buying centers and give an example of each.
What will be an ideal response?
Discuss why it may be important for an entrepreneur to focus on the solution of a consumer problem rather than on a description of the product.
What will be an ideal response?
Since electronic teams (e-teams) seldom meet face-to-face, it is not important for them to be concerned with how to combine individual contributions effectively.
Answer the following statement true (T) or false (F)