Wisconsin Cheddar has introduced an aged jalapeno cheddar. Displays are set up at various retail cheese stores in the state and patrons are offered free samples as well as $2 off coupons. Which promotion tool is Wisconsin Cheddar most likely using?
A) rebates
B) price packs
C) point-of-purchase promotions
D) coupons
E) advertising specialties
C
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Philosophical ethics distinguishes what people do value from what they should value.
Answer the following statement true (T) or false (F)
When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix
A) people B) price C) product D) promotion E) place
Trade or functional discounts are offered by manufacturers to which of the following?
A) channel intermediaries who perform wholesaling tasks that the manufacturer would otherwise have to perform B) consumers who earn a price reduction for buying in bulk C) intermediaries who pay their bills before they are due D) manufacturers that agree to exclusive distribution contracts E) the government market and other organizations that require bid proposals
Marco has been appointed team leader of a committee that will develop a new process for submitting expense claims. He wants to ensure that his team avoids groupthink. What should he do?
A) Choose team members with similar backgrounds. B) Develop systematic procedures for the team to follow. C) Demand that his team make decisions quickly. D) Make sure his team knows what outcomes he favors.