Technically speaking, which of the following is a factual claim?
A. "Electing Candidate L would be a mistake."
B. "Candidate L is the best choice for our future."
C. "Candidate C accepted illegal bribes."
D. "Candidate C has impeccable morals."
Answer: C
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In the early 1950s, television ate into the national advertising base that newspapers had once dominated
a. True b. False
Nielsen (formerly Arbitron) is the major player in audience measurement
a. TRUE b. FALSE
Which of the following is a useful guideline for pretesting the questionnaire?
a. You should ask a small sample of people to critique the questionnaire. b. You should ask a small sample of people to take the questionnaire. c. You should indicate the research questions to the people completing the questionnaire. d. There are few conditions in which pretesting is necessary.
Answer the following statement(s) true (T) or false (F)
1. All researchers agree that increased downloading of music is strongly related to decreases in record sales. 2. It is legal to record movies in theaters and sell them as long as you pay for admission. 3. Studies have found that about 30% of college papers are “cut-and-paste” plagiarized in some way. 4. According to the Audio Home Recording Act passed by Congress in 1992, it is illegal to make any copies using a digital recorder in your home. 5. A person cannot be sent to prison for piracy.