Flexible manufacturing practices such as mass customization, just-in-time, and concurrent engineering are examples of
A. large batch technologies.
B. technology audit.
C. process innovations.
D. product differentiation.
E. product innovations.
Answer: C
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A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:
A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation
A ________ is the result of a back-and-forth discussion between a buyer and seller about the final price of a product or service
A) request for quote B) competitive bid C) price quote D) negotiated price E) loss-leader price
In some industries, personal selling accounts for most of the promotional budget. This is true because
A. the average cost per sales call has decreased since 1980. B. it is not as expensive as other forms of communication. C. one sales call is not likely to be enough to close a deal. D. it has a wider reach than the mass media. E. the cost per sales call is less than the cost per message through other media.
CAFTA is a trade agreement for countries in
A. Asia. B. Africa. C. Central America. D. Europe. E. North America.