Consideration can be valid regardless of whether the parties intend an exchange
Indicate whether the statement is true or false
False
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Specific identification relies on matching unit costs with the actual units sold
a. True b. False Indicate whether the statement is true or false
Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image
A) up-market B) two ways C) one way D) down-market E) out-market
The stage in the new product process that occurs first is the ________ stage
A) idea generation B) product development C) test marketing D) product soft launch E) concept testing
Phoenix is planning to increase the sales price to $750. What impact will the increase in sales price have on the contribution margin ratio?
Phoenix was a professional classical guitar player until a motorcycle accident left him disabled. After
long months of therapy, he hired an experienced luthier and started a small shop to make and sell
Spanish guitars. The guitars sell for $700, and the fixed monthly operating costs are as follows:
Phoenix's accountant told him about contribution margin ratios, and Phoenix understood clearly that for
every dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) It will stay the same.
B) It will increase to 53.33%.
C) It will increase to approximately 62.67%.
D) It will decrease to approximately 49.33%.