Which of the following has led to a concern that advertisers may influence or even control the media?
A. Most consumers tend to distrust the media.
B. Advertising plays an important role in financing the media.
C. Disclosure laws in the United States are relatively strong.
D. The Constitution guarantees advertisers the freedom of speech.
E. Most consumers tend to be skeptic of persuasive advertising.
Answer: B
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Morgan is working on the compensation package for bank tellers. Bank customers like to see the same faces in the bank when they come in to talk about their money. Therefore, Morgan needs to find a way to reduce turnover among the tellers. Adopting a(n) ______ organizational philosophy on compensation might be a good idea.
A. below-the-market B. at-the-market C. pay-for-longevity D. pay-for-performance
Travelers to Japan should expect some differences in hotel accommodations
Indicate whether the statement is true or false.
When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were
A. 400. B. 160. C. 1,600. D. 40. E. The answer cannot be determined from this information.
According to Alvesson and Deetz (2005), what is a disparate field encompassing critical versions of postmodernism?
a. Critical Management Studies b. Strategic Human Resource Management c. Strategic Human Resource Development d. Human Resource Development