The 50th percentile is the _____
a. mode
b. median
c. mean
d. third quartile
b
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Mini-Case Question. Sparks Inc uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses
The firm seeks to gain a competitive advantage through a nonconfrontational approach. Which of the following competitive strategies is Sparks Inc most likely to be using? A) a disintermediation strategy B) an inside the box strategy C) an oblique strategy D) a frontal attack strategy E) a benchmarking strategy
Which of the following scholars presented an alternative transformational perspective that included vision, social architect, trust, and positive self-regard?
A. Bennis and Nanus B. Graen and Uhl-Bien C. Hersey and Blanchard D. Kouzes and Posner
Which of the following is a descriptive statement?
A. “I am sorry that you feel that way.” B. “Let’s work on this together.” C. “We are behind schedule.” D. “You are being naïve.”
In which pricing technique does a retailer advertise and sell key items in the product assortment at less than their usual profit margins?
a. odd pricing b. price lining c. bait-and-switch advertising d. leader pricing