________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat
A) Runner-up firms
B) Market nichers
C) Global investors
D) Localized marketers
E) Market developers
A
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Jennifer substantially performs her service contract with Gretchen. Due to Jennifer's failure to render complete performance, Gretchen
a. is discharged from any further contractual obligations. b. is required to pay the full contract price, minus the value of Jennifer's defective performance. c. is required to pay the full contract price. d. may declare a material breach and pay only for the value received.
Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.
A. customer retention B. customer abandonment C. customer acquisition D. customer loyalty E. machine learning
Describe the different components of employee compensation.
What will be an ideal response?
From a population of size 500, a random sample of 50 items is selected. The mode of the sample
a. must be 500. b. must be equal to the mode of population, if the sample is truly random. c. must be equal to the mean of the population, if the sample is truly random. d. can be larger, smaller or equal to the mode of the population.