The __________ purports that people are motivated less by the media and more by opinion leaders

Fill in the blank with correct word


two-step flow

Communication & Mass Media

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"Today, we will first look at the problems associated with over-prescription of the drug Ritalin and then we'll look at some possible solutions" answers which of these listener questions?

A) ?What's this about? B) ?Why should I listen? C) ?Why should I listen to you? D) ?What will you cover? E) ?What's in it for me?

Communication & Mass Media

One of the main advantages of interviews, as opposed to other research methods, is that

A. the respondent has a chance to share whatever they feel is relevant. B. they take place face to face. C. the respondent will be more likely to answer difficult questions. D. they are more detailed.

Communication & Mass Media

The perception the audience forms of you as you present your speech is called _____ credibility

a. initial b. charisma c. derived d. terminal

Communication & Mass Media

Using examples and analysis, describe situations in which you might want to use lay, expert, and celebrity testimony. 

What will be an ideal response?

Communication & Mass Media