The __________ purports that people are motivated less by the media and more by opinion leaders
Fill in the blank with correct word
two-step flow
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"Today, we will first look at the problems associated with over-prescription of the drug Ritalin and then we'll look at some possible solutions" answers which of these listener questions?
A) ?What's this about? B) ?Why should I listen? C) ?Why should I listen to you? D) ?What will you cover? E) ?What's in it for me?
One of the main advantages of interviews, as opposed to other research methods, is that
A. the respondent has a chance to share whatever they feel is relevant. B. they take place face to face. C. the respondent will be more likely to answer difficult questions. D. they are more detailed.
The perception the audience forms of you as you present your speech is called _____ credibility
a. initial b. charisma c. derived d. terminal
Using examples and analysis, describe situations in which you might want to use lay, expert, and celebrity testimony.
What will be an ideal response?