A large producer with economies of scale always has a competitive advantage over smaller firms.
Answer the following statement true (T) or false (F)
False
Smaller firms can be at a great cost disadvantage if they try to win business from larger competitors. On the other hand, new or smaller firms sometimes have the advantage of flexibility.
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A synthetic lease is a combination of derivative securities and asset purchases that mimic the cash flows of an operating lease.
Answer the following statement true (T) or false (F)
If you were asked to develop a mobile defense for your products that are likely to come under attack from a market challenger, what would you suggest?
What will be an ideal response?
An effective persuasive appeal includes a central selling point that is woven throughout the entire message
Indicate whether the statement is true or false
Imagine that you are a marketing executive at a toothpaste manufacturing company. How would you create and use a perceptual map? What positioning criteria might you use in creating it?
What will be an ideal response?