The sales ________ provides a way for a salesperson to present the product's major features, describe its strengths, and detail how it will improve the business or life of the potential customer.
Fill in the blank(s) with the appropriate word(s).
presentation
The sales presentation provides a forum to convey the organization's marketing message to the prospect.
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"The Armour Brand protective coating is very tough. It is like covering something with steel." This statement is an example of a(n):
A. visual. B. proof statement. C. dramatization. D. metaphor. E. analogy.
In what way do long-term employees differ from new employees that makes ethics training just as important for them as it does for new hires?
a. They are typically more complacent in their views about proper behavior. b. They are less likely to try to set an ethical example for their own superiors. c. They are in a better position to take advantage of ethical loopholes in the organization. d. They more significantly shape the organization’s ethical tone.
Priya Singh recently opened a clothing boutique catering to women aged 20 to 60 who are seeking on-trend fashions at an economical price point. Priya focuses on customer service and offers her customers personal styling advice, closet audits, and a generous return policy. She's developing quite a following and has found that social media is a great way to market her business and showcase new arrivals. Since she orders limited numbers of items in a size range, customers know they must call or stop by the shop if they see something posted on Instagram or Facebook that they'd like to own. Priya sells most of her clothing at full price and only offers a "sale" twice each year. Priya was recently asked to speak with a marketing class about pricing and how to run a profitable
business. She was reviewing some information to prepare for the class and wanted to emphasize to the students the importance of identifying fixed costs, variable costs, marginal costs, and marginal revenue as well as their relationship to profitability. Priya planned to demonstrate that profits will be at their highest when A. marginal costs equal marginal revenue. B. fixed costs are less than marginal revenue. C. variable costs are less than fixed costs. D. marginal revenue equals fixed costs.
Discretionary income is associated with all of the following except
A. automobiles. B. education. C. pets. D. furniture. E. food.