When comprehending and analyzing an ethical dilemma, the first step is developing a complete understanding of the moral problem at hand. With the problem fully defined, the path to a convincing solution travels through what three modes of analysis?
What will be an ideal response?
The three modes of analysis are: (1) a determination of economic outcomes of potential courses of action, (2) a consideration of legal requirements that bear on the situation, and (3) an assessment of the ethical obligations to other involved parties regarding what is "right" and "just" and "fair."
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Identify the statement that provides a reason why manipulation of consumers is not relevant to marketing ethics.
A. Knowing consumers' psychological profiles through marketing research, their motivations, interests, desires, beliefs, anxieties, and fears facilitates manipulation of their behavior. B. Manipulation doesn't necessarily entail total control over a person; it may simply be a process of subtle direction or management. C. Some marketing practices target populations that are particularly susceptible to manipulation and deception. D. One need not necessarily deceive a person in order to manipulate him or her. E. All of the answers are correct. F. None of the answers are correct.
Which one of the following is NOT a reason why branding is a key to success?
a. Brands makes choice easier for consumers b. Brands offer consistency and continuity for consumers c. Brands help build and communicate a consumers identity d. Brands mean you don’t have to worry about competitors
Refer to the following selected financial information from McCormik, LLC. Compute the company's accounts receivable turnover for Year 2. Year 2Year 1 Cash$38,900? $ 33,650 ?Short-term investments 104,000? 67,000? ?Accounts receivable, net 92,500? 86,500? ?Merchandise inventory 128,000? 132,000? ?Prepaid expenses 13,500? 11,100? ?Plant assets 395,000? 345,000? ?Accounts payable 106,400? 114,800? ?Net sales 718,000? 683,000? ?Cost of goods sold 397,000? 382,000? ???
A. 8.30. B. 8.02. C. 7.76. D. 6.90. E. 5.61.
Which of the following is an outcome of bureaucratic controls?
A) inflexible behavior B) decentralized decision making C) boundarylessness D) empowered workforce E) innovation and creativity