Abstractions and scientific principles cannot be patented unless they are part of the tangible environment
Indicate whether the statement is true or false
TRUE
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Answer the following statements true (T) or false (F)
1. The proactive personality has been associated with job satisfaction and commitment to one's employer. 2. A person with an external locus of control is likely to respond more productively to merit pay incentives than one with an internal locus. 3. If you have a personal belief that you have what it takes to succeed, you would be best described as having an internal locus of control. 4. Learned helplessness is the debilitating lack of faith in one's ability to control one's environment.
When the service provided does not measure up to the firm’s or to the industry’s standards, it is known as ______.
A. the service design and standards gap B. the service delivery performance gap C. the communication gap D. the service planning gap
Favorable trade agreements ?________
A) ?are causing markets to shrink B) ?do not apply to third-world countries C) ?are a passing trend D) ?significantly open global markets to imports and exports
Superagencies were formed
A. to lessen the need for competitive pricing. B. because advertisers wanted agencies to be more flexible and responsive than traditional agencies. C. so that agencies could provide their clients with integrated marketing communications services worldwide. D. to save money for clients. E. because advertisers were disenchanted with large agencies.