Reciprocal dealing is a type of vertical cooperative strategy
a. True
b. False
Indicate whether the statement is true or false
True
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A(n) ________ is sent to only those respondents who complete the survey
A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) completion incentive
Which of the following statements is not a consideration when making non-comparative itemized rating scale decisions?
A) the number of scale categories to use B) forced versus non-forced choice C) the order of the scale questions D) balanced versus unbalanced scales
How should change leaders respond to resistance?
a. Understand that resisters are being oppositional and difficult b. Do whatever you can to silence resisters so they don’t disrupt the change c. Consider their perspective and why they are resisting the change d. Try to overcome their attitudes by getting more people on board to override them
There has been a renewed interest in ________ marketing because their definitive mail dates and customer identifiers are easier to track.
Fill in the blank(s) with the appropriate word(s).