A working outline includes all main points, supporting materials, and transitions, along with a bibliography of sources

Indicate whether the statement is true or false


False

Communication & Mass Media

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According to a 2000 PRSA/IABC survey, which of these qualities were more important to practitioners than salary?

B) access to technology C) professional development D) recognition by colleagues E) All of the above

Communication & Mass Media

Isabella wants to advertise her company's new smart phone application that plays like a video game. She needs to target the most likely audience, as her budget is limited. Which would be the best method for Isabella to use?

A. commercials in prime time B. newspaper ads C. roadside billboards D. virtual billboards in online games

Communication & Mass Media

Using the needs and motivations of the audience is one way to help:

a. utilize supporting material. b. keep it simple. c. connect the topic to the audience. d. speak to the occasion.

Communication & Mass Media

One who is ________ believes that his or her own culture is inherently superior to all others.

A. intracultural B. power distanced C. co-cultural D. ethnocentric E. subcultural

Communication & Mass Media