If a company chooses to focus marketing efforts on children, which demographic variable is being used to segment the market?
A) gender
B) age
C) generations
D) benefits
B
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What issues must be considered in selecting an advertising agency for global advertising?
What will be an ideal response?
More and more companies are moving away from high-commission plans because ________
A) outside salespeople tend to undermine the efforts of the inside sales team B) high-commission plans require salespeople to work overtime C) salespeople tend to become pushy which affects customer relationships D) salespeople are prone to taking multiple sales jobs to maximize their income E) salespeople end up spending too much time traveling to meet customers
In an actual job-order costing system, factory overhead is assigned to a job continuously during the production process
Indicate whether the statement is true or false
Extron Electronics makes coaxial cables for connecting computers to all types of peripheral devices like printers, modems, and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed. Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. Orders are shipped within 48-hours of receipt. If a customer is not completely satisfied with his or her order, Extron has a 100 percent satisfaction guaranteed return policy. Which
of the following trends that has influenced the development of services marketing concepts and strategies as illustrated by Extron's focus on customer service? A. Increased competition in professional services B. The increasing importance of service industries to the U.S. and world economies C. Manufacturing firms are placing increased emphasis on providing services D. The growth in information-based technology E. The increase of government regulation of service industries