Suppose that Coors wants to facilitate conversations with customers, allowing them to provide direct feedback about the "cold" campaign. Which the promotional mix elements would be the most effective and efficient way to do so?
a) print media
b) television
c) radio
d) social media.
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The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed
Indicate whether the statement is true or false
The quantity of information delivered is often more important than the quality of the information
Indicate whether the statement is true or false.
Match Point, Inc. has the following overhead standards:Variable overhead: 4 hours at $8 per hourFixed overhead: 4 hours at $10 per hourThe standards were based on a planned activity of 20,000 machine hours when 5,000 units were scheduled for production. Actual data follow.Variable overhead incurred: $167,750Fixed overhead incurred: $210,000Machine hours worked: 19,800Actual units produced: 5,100Match Point's variable-overhead spending variance is:
A. $9,350 unfavorable. B. $4,550 unfavorable. C. $4,800 favorable. D. $550 favorable. E. None of the answers is correct.
Vore Corporation is considering a capital budgeting project that involves investing $570,000 in equipment that would have a useful life of 3 years and zero salvage value. The net annual operating cash inflow, which is the difference between the incremental sales revenue and incremental cash operating expenses, would be $280,000 per year. The project would require a one-time renovation expense of $60,000 at the end of year 2. The company uses straight-line depreciation and the depreciation expense on the equipment would be $190,000 per year. Assume cash flows occur at the end of the year except for the initial investments. The company takes income taxes into account in its capital budgeting. The income tax rate is 30%. The after-tax discount rate is 8%.Required:Determine the net present
value of the project. Show your work! What will be an ideal response?