Firms such as General Motors and McDonald's actively collect information about customer preferences and try to address them in their new products. General Motors and McDonald's are actively trying to adapt to
A. shareholder, customer, and market changes.
B. social and political pressures.
C. human resource concerns.
D. managers' behavior.
E. technological advancements
A. shareholder, customer, and market changes.
Firms such as General Motors and McDonald's actively collect information about customer preferences and try to address them in their new products. These two companies are trying to adapt to shareholder, customer, and market changes.
You might also like to view...
The flexible budget formula is an equation that determines unexpected costs at any level of output
Indicate whether the statement is true or false
A ________ economy is one in which resources are primarily owned and controlled by the private sector.
A. free market B. planned C. command D. technocratic
Cleaners & Solvents, Inc. (CSI), engages in deceptive advertising when it markets its product Dirt Remover as able to kill germs over long periods of time. In an action against CSI regarding Dirt Remover, the firm is ordered to stop its false advertising of Dirt Remover and other products. This is
A. a counteradvertising order. B. a multiple product order. C. a "cooling-off" law. D. a validation notice.
There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest, Sensitive-Teeth Protection Crest, Baking Soda Crest, Tartar Protection Crest, and Crest for Kids. This is an example of Crest's:
A. product line width B. product mix C. product line depth D. product mix inconsistency E. marketing mix