One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment.
Answer the following statement true (T) or false (F)
True
The three basic components of direct-mail advertising are the mailing list, the offer, and the creative package. Direct-mail experts say the mailing list is responsible for up to 60 percent of the success of a mailing.
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A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver a physical product or service to a buyer or user
Indicate whether the statement is true or false
The second step in strategic planning is to ________
A) formalize a mission statement B) establish the business portfolio C) set SBU and department-level objectives D) set organizational objectives E) assess the organization's internal and external environments
According to the steps involved in the formulation of a total compensation strategy, which of the following is the next step after deciding on a total compensation strategy?
A. realigning as conditions change B. implementing strategy C. assessing total compensation implications D. reassessing the fit E. realigning as strategy changes
The phase of the product life cycle in which healthy profits usually begin to appear is the _____ stage.
A. growth B. decline C. introductory D. maturity E. commercialization