Research has shown that exporting is essentially a developmental process that proceeds in different stages. Before a firm reaches stage 4, it must do which one of the following activities?
A) explore the feasibility of exporting
B) commit resources for exporting
C) receive unsolicited export orders
D) believe in attractiveness of exporting
E) build confidence in firm's ability for exporting
C
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For companies marketing business-to-business products and services, the largest part of the marketing budget is usually allocated to:
A) television advertising. B) catalogue marketing. C) personal selling. D) telemarketing.
Appendixes, if used at all, are normally placed at the end of the report
Indicate whether the statement is true or false
For managers, the key section of the market research report that presents a synopsis of the analysis and essential findings is the ________.
A. information content B. research design C. sampling plan D. executive summary E. nature of data
Which of the following statements about creating blueprints is FALSE?
a. Identify the services process to be blueprinted and the customers who will experience the service. b. Envision the service from the organization’s perspective. c. Envision the actions of the service delivery personnel. d. Consider all likely service scenarios and how they should play out ideally.