Lon says to Milli, "I would like to sell you my comic book collec¬tion.". This is not an offer because it
a. does not describe the subject matter specifically.
b. does not include a price term.
c. only expresses an opinion.
d. only invites Milli to negotiate.
D
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Consumers often use the prices of ________ items, such as a can of Coke, to form an overall impression of the store's prices.
A. point-of-purchase B. benchmark C. stoplight D. value-based E. loss-leader
MDS could be used for all of the marketing applications below except ________
A) Market segmentation ? position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning. C) Consumer intention ? how do consumer's intentions to buy the brand vary with different price levels? D) Channel decisions ? judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
Which of the following is NOT true about demographics?
A) Demographics are quantifiable characteristics about consumers. B) Demographic data are particularly easy to obtain and useful for statistical analysis. C) Marketers can often categorize consumers along a number of factors. D) Businesses can be classified demographically. E) Demographic information focuses on consumers' values, attitudes and lifestyles.
Assume that the budgeted factory overhead cost for the cutting department in Trex Company amounts to $50,000, and the estimated direct labor cost is expected to be $200,000 . The predetermined overhead rate would be 25% of direct labor dollars ($50,000/$200,000). During the first month of operations, Job 211 incurred $ 1,600 for direct materials and $ 2,400 for direct labor. The job is completed
by the end of the month. Using the predetermined rate to estimate factory overhead, the total job cost is: a. $500 b. $4,600 c. $3,500 d. $2,000