Which of the following statements concerning value pricing is FALSE?
A. Value pricing means using "budget" or "cheap" prices.
B. Value pricing tries to build customer loyalty.
C. The focus of value pricing is on the customer's requirements-and the whole strategy.
D. Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.
E. Companies using value pricing guarantee what they offer.
Answer: A
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Generally speaking, an effective proposal can
A) follow the AIDA model. B) follow the plan for good-news messages. C) avoid the "you" attitude. D) be as vague as possible. E) rely entirely on primary evidence.
Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal
Indicate whether the statement is true or false
In a direct request, where is the request explained in detail?
A) In the opening line of the communication B) In the opening paragraph of the communication C) In the body of the communication D) Repeated several times throughout the entire communication E) At the close of the communication
Answer the following statements true (T) or false (F)
1. On July 1, 2018, Jordie Equipment Dealer issued $600,000 of 9% bonds payable that mature in seven years. These bonds were issued at face value and pay interest each June 30 and December 31. Each semiannual interest payment is $27,000. 2. On July 1, 2018, Shannon Equipment Dealer issued $590,000 of 6% bonds payable that mature in seven years. These bonds were issued at face value and pay interest each June 30 and December 31. Each semiannual interest payment will be higher than the interest expense. 3. The balance in the Bonds Payable account is a credit of $67,000. The balance in the Discount on Bonds Payable account is a debit of $2,650. The bond's carrying amount is $64,350. 4. The balance in the Bonds Payable account is a credit of $77,000. The balance in the Discount on Bonds Payable is a debit of $3,600. The balance sheet will report the bond balance as $80,600. 5. Discount on Bonds Payable is additional Interest Expense of the company that issues the bond.