The big problem a franchisor faces is
A. allowing franchisees to achieve scale economies.
B. maintaining quality control due to a lack of commitment to consistency and standardization.
C. eliminating the costs and risks associated with establishing a foreign business location.
D. achieving higher product quality and better product performance than with an export strategy.
E. sharing foreign facilities and marketing strategies with local businesses.
Answer: B
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Which of the following were not identified as being part of the export marketing plan?
A. Staffing requirements in the firm's foreign branches B. The marketing strategy for servicing the markets C. Sales forecasts D. Pricing policies
The most likely union avoidance strategy in a paternalistic/strategic organization is:
A. Participatory management. B. Adversarial HR management. C. Union suppression. D. Union substitution.
Organizational culture refers to the shared values, beliefs, and assumptions people in an organization have.
Answer the following statement true (T) or false (F)
With 77% of employees connected to coworkers via social media, organizations are using these networks to encourage ______ to find new qualified candidates.
a. new applicants b. employee referrals c. college students d. former employees