From the peak of the high-tech bubble in 2000, the stock market ________ by over ________ by late 2002
A) collapsed; 75%
B) rose; 35%
C) collapsed; 30%
D) rose; 50%
C
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Each of the following could serve as venues for integrated marketing except ________
A) sports teams B) airsickness bags C) places of worship D) songs
Gibson Products produces cast bronze valves for use in offshore oil platforms. Currently, Gibson
produces 1600 valves per day. The 20 workers at Gibson work from 7 a.m. until 4 p.m. , with 30 minutes off for lunch and a 15-minute break during the morning work session and another at the afternoon work session. Gibson is in a competitive industry, and needs to increase productivity to stay competitive. They feel that a 20 percent increase is needed. Gibson's management believes that the 20 percent increase will not be possible without a change in working conditions, so they change work hours. The new schedule calls on workers to work from 7:30 a.m. until 4:30 p.m., during which workers can take one hour off at any time of their choosing. Obviously, the number of paid hours is the same as before, but production increases, perhaps because workers are given a bit more control over their workday. After this change, valve production increased to 1800 units per day. a. Calculate labor productivity for the initial situation b. Calculate labor productivity for the hypothetical 20 percent increase c. What is the productivity after the change in work rules? d. Write a short paragraph analyzing these results.
Because most services are people based, they are susceptible to heterogeneity, or variation in demand over time.
Answer the following statement true (T) or false (F)
Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home. It is an advice book for new fathers. What demographic variables have been used to define the market for this book?
A. benefit desired and lifestyle B. gender and family life-cycle stage C. age, gender, and personality D. benefit desired and gender E. usage-rate and lifestyle