Strategic approaches to set a company apart from rivals and achieve a sustainable competitive advantage are not likely to include
A. outcompeting rivals on the basis of differentiating features that will appeal to a broad spectrum of buyers.
B. striving to be the industry's high-price provider.
C. striving to be the industry's low-cost provider.
D. focusing on a narrow market niche and serving buyers' special needs and tastes.
E. developing a best-cost provider strategy that gives customers more value for the money.
Answer: B
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