In Kotter’s change process,
a. all stages must be worked through in order
b. only relevant stages need to be applied to the change process
c. stages do not overlap
d. stages can be skipped in the interest of completing on time
a. all stages must be worked through in order
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Which of the following tasks of the salesforce refers to conducting market research and doing intelligence work?
A) servicing B) communicating C) targeting D) prospecting E) information gathering
A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition
Indicate whether the statement is true or false
Only the most formal organizations can function in the absence of an informal communication system
Indicate whether the statement is true or false
Hypotheses are educated guesses about the relationships between things or about what will happen in the future.
Answer the following statement true (T) or false (F)